Blog | P/B Solutions

The AI Revolution: How Your Business Can Win at Lead Generation in 2024

Philip Bruno

Sep 134 min read

The AI Revolution: How Your Business Can Win at Lead Generation in 2024

Let’s get real...lead generation today is wildly different from even just a year ago. If you're still relying on traditional methods...

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The Rise of AI-Powered Hyper-Personalization in B2B Sales: How to Stand Out in 2024:

Philip Bruno

Sep 33 min read

The Rise of AI-Powered Hyper-Personalization in B2B Sales: How to Stand Out in 2024:

Let’s face it... B2B sales aren’t what they used to be. Gone are the days when a generic pitch and a decent product were enough to close...

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Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around):

Philip Bruno

Aug 233 min read

Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around):

⠀ In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

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Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test):

Philip Bruno

Aug 213 min read

Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test):

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

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Get More Sales By Improving Your Writing:

Philip Bruno

Aug 202 min read

Get More Sales By Improving Your Writing:

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

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Using Retargeting To Get More Clients And Close More Sales:

Philip Bruno

Aug 194 min read

Using Retargeting To Get More Clients And Close More Sales:

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

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Philip Bruno

Aug 172 min read

Do You Make This Mistake In Marketing?

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

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Achieving Top Of Mind Awareness In Your Market:

Philip Bruno

Aug 162 min read

Achieving Top Of Mind Awareness In Your Market:

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

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How To Write Ads, Reports, Blogposts and Scripts That SELL:

Philip Bruno

Aug 153 min read

How To Write Ads, Reports, Blogposts and Scripts That SELL:

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

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Three Letters That Will Magically Get You More Clients:

Philip Bruno

Aug 143 min read

Three Letters That Will Magically Get You More Clients:

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn't Work you probably want to start there.

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Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead):

Philip Bruno

Aug 132 min read

Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead):

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

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How To Write An Ad That Gets You New Clients (Part 1):

Philip Bruno

Aug 122 min read

How To Write An Ad That Gets You New Clients (Part 1):

Here’s something I discovered after being in marketing for almost 10 years. Most ads absolutely suck at getting clients. Some ads are...

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Mass Marketing Doesn’t Work. Do This Instead:

Philip Bruno

Aug 102 min read

Mass Marketing Doesn’t Work. Do This Instead:

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

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Why You Should Always Be Thinking About New Ads:

Philip Bruno

Aug 72 min read

Why You Should Always Be Thinking About New Ads:

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

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Turn Your Small Business into a BIG Business with Artificial Intelligence Automation:

Philip Bruno

Aug 33 min read

Turn Your Small Business into a BIG Business with Artificial Intelligence Automation:

So, let’s get real for a second. Running a small business is tough, right? You’re always hustling, trying to stay ahead of the curve, and...

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Unlock Your Business Potential and Set Sail with Advanced Automation and Advertising Strategies:

Philip Bruno

Jul 303 min read

Unlock Your Business Potential and Set Sail with Advanced Automation and Advertising Strategies:

In today's fast-paced digital landscape, staying ahead of the competition is no easy feat. It requires leveraging the latest tools and...

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Leveraging AI for B2B Lead Generation: How AI is Revolutionizing Prospecting, Email Automation, and Customer Service

Philip Bruno

Jul 293 min read

Leveraging AI for B2B Lead Generation: How AI is Revolutionizing Prospecting, Email Automation, and Customer Service

In the fast-moving world of B2B marketing, artificial intelligence (AI) is making some serious waves. From speeding up lead generation to...

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Why Are Your Meta ADs CPAs So Expensive?

Philip Bruno

Jul 251 min read

Why Are Your Meta ADs CPAs So Expensive?

Here is a table representing the average cost per action (CPA) for Facebook ads across all industries. The average cost is $18.68 per...

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How to Crush Your Competition and Command Premium Prices:

Philip Bruno

Jul 242 min read

How to Crush Your Competition and Command Premium Prices:

In the cutthroat world of business, standing out isn’t just an edge... it’s the whole damn game. Yet, too many businesses miss the memo....

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What Almost EVERY Business Gets Wrong About Meta Ads:

Philip Bruno

Jul 172 min read

What Almost EVERY Business Gets Wrong About Meta Ads:

Biggest problem with advertising on Meta? It looks extremely complicated. And Pretty nerve wracking. Meta knows this. Their yearly ad...

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